101 Ways to Advertise Your Business: Building a Successful - download pdf or read online

By Andrew Griffiths

ISBN-10: 1741750075

ISBN-13: 9781741750072

Practical tips about ads services easily, successfully, and and not using a colossal price range abound during this conversational company e-book. step by step suggestion is available on developing an commercial, procuring advertisements house, and making sure that ads are powerful. advertisements in newspapers, magazines, at the radio, tv, the net, and on billboards are lined. simply digested counsel that take just one minute to learn confirm advertisers get the main bang for his or her greenback. A thesaurus of ads phrases, a consultant to shrewdpermanent ads phrases and words, and black varieties and checklists around out this easy-to-use volume.

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Additional resources for 101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

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As you can see, there are important questions to be asked before even starting the design of the advertisement or thinking about where you would like to place it in the newspaper. You will greatly increase your chances of achieving good results with your newspaper advertising if you take some time to sit down and address the above issues first. 16 101 Advertise 29/6/06 1:41 PM Page 17 ADVERTISING IN NEWSPAPERS 2 Keep your advertisement simple, uncluttered and easy to read Just take a quick flick through any newspaper and you’ll find some really good advertisements, and some shockers.

The earlier the right-hand page the more desirable and as a result the more expensive the advertising space will be. There are some arguments about the reality of whether people are more likely to read right-hand pages or not. I can only talk from my own experience and I have to say we have had the best results for clients with advertising on the early right-hand pages. While we pay a premium, the advertisements are read by more people. There are a lot of other sections in the newspaper considered premium locations and most of these are never short of advertisers.

Why should customers buy the product or service you are advertising? It is important you tell readers why the product or service you are advertising is worth purchasing. This may include 15 101 Advertise 29/6/06 1:41 PM Page 16 101 WAYS TO ADVERTISE YOUR BUSINESS reasons such as a special price, a new product, limited availability or a combination of the above. 3. When should customers buy the product or service you are advertising? If you want customers to buy your product today, tell them so.

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101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising by Andrew Griffiths


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